Founder & CEO

Aryeh has been connecting communities, nonprofits, youth groups, students, and families from around the world with Israel for more than 20 years, instilling in them a passion for the land, its people and their shared heritage. From his first job as a field guide, Aryeh has held almost every position in the tourism industry before deciding to found his own company, the result of his belief that “everybody should be made to feel at home in Israel, because our visitors are our partners in a shared dream for a strong and vibrant Jewish state.” Thousands of satisfied customers—and return visitors—are the living proof of what Aryeh’s emphasis on experience over itinerary, and uncompromising commitment to professionalism, can accomplish. Aryeh lives in Efrat with his wife Osnat and their four children. He extends a personal invitation to each and every one of you: Come to Israel. We’re waiting for you.

Yair Jablinowitz

Sales & Marketing Manager

Yair is an optimistic and enthusiastic sales professional, who has been connecting people around the world to Israel for more than a decade. His passion of creating unforgettable experiences has been practiced in Israel, North America & New Zealand. He is skilled at developing the right action plan for each of his client's unique needs and committed to helping them choose the best products for their traveling experience. He attributes his success to his ability to listen to customers and put their needs first.

He believes that after every encounter with another human being, he or she should feel happier than before. He is married to Shifra, and together they live in Efrat with 3 lovely children.


Project Manager & HR

Since her first experience as a counselor of a trip of 8th-graders to Israel as part of her national service, Sari Rosenbaum hasn’t stopped bringing North American groups to the Jewish state. She has led numerous Birthright and NCSY groups in Israel, and worked in Jewish summer programs for youth in the United States. Sari also holds a degree in dance from the Jerusalem Academy of Music and Dance, and when she’s not guiding, is probably teaching dance or gymnastics, volunteering or surfing in Tel Aviv where she lives.


Project Manager

Rachel's passion is educational tourism, which makes what she does her dream job. Today she lives in Jerusalem but made Aliyah from New York, and since then has been involved in guidance and management of educational programs in general and Anglo-Saxon groups in particular. Whether it was at Gap Year, Summer Camp in the US, Birthright or NCSY, you name because she's done it all. Besides a degree in educational psychology and political science, she has studied nonviolent communication, and her dream is to create harmony between people. When she wants to have fun, she can be found in yoga class, traveling with friends to the desert, or at Machneh Yehudah Market giving culinary tours.

Tzvi Richter

Project Manager

Tzvi has been involved in Jewish and Israel education for the past 20 years. He has developed, organized, and guided educational travel experiences for thousands of participants from diverse backgrounds. Tzvi came on Aliyah in 2003 from Silver Spring, MD. Originally trained as a lawyer, Tzvi finds that Israel travel ignites his passion for impacting peoples’ lives in a meaningful way. He is also an avid runner, fine woodworker, and student of the Tanakh. Tzvi lives in Jerusalem with his wife and whichever of his four daughters happen to be around.

David Bratspis

Project Manager

David Bratspis is a husband, father, educator and tour-guide living in Alon Shvut, Israel. David is originally from Albany, New York. He studied History at Yeshiva University, earned a Bachelors in Education at Michlelet Herzog and completed the Lander Institute tour-guide's course. After making aliya in 2003 and gaining experience in many educational fields, he decided to become a full-time tour educator. David loves guiding and his enthusiasm is contagious. With experience guiding families and teen groups David is able to connect to each person on their level and foster an experience which is enjoyable, edifying and inspirational.

Yael Parnes Karlin

Operations Manager

Yael has more than 10 years of experience in logistics and operations for Israel’s top travel & tourism companies. Before working in Israel Destination, Yael worked as a Tour Operator in several tourism companies. She is an expert at managing large groups with complex itineraries in order to guarantee they have the “time of their life” here in Israel. Yael is respected in the field for her efficient and professional approach to tour management—or, as she puts it, “just getting things done”. Yael Grew up In Efrat and spent a year abroad as part of her “national service” in Chicago, working in a Jewish day school and serving the Jewish Community in various events throughout the year. Yael holds a B.A in International Relations and Political Science from Hebrew University. She currently lives in Kfar Eldad with her husband and two children.

Tovit Lipner

Content Coordinator

Tovit’s passions for Zionism and tourism have been implemented in every step she takes. After completing a year of National Service in the Jewish community in Sydney, Australia, Tovit continued working in Israel with groups from abroad and still maintains relationships with many of the people she met over the years. Tovit has also worked at the Dan Panorama hotel in Jerusalem, where she gained experience in the hospitality industry. Tovit is currently completing her bachelor’s degree in management and tourism.

Tal Midler

Project Coordinator

Born and raised in Tel Aviv and spent a few years in St. Louis. Tal holds a BA in Education, studied 7 years in Yeshivat Eilat and was a professional educator and teacher for the following 10 years. In addition, Tal is a basketball coach and a running coach. He returned to St. Louis with his wife and 4 beautiful children as a teacher and Community Project Manager from the Jewish Agency. He worked together with Bnei Akiva and other Jewish organizations in the region. In his free time, when he’s not in the office, he is either playing basketball or running a marathon. Today Tal lives in Eli with his family.

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