About us

Ya’ad Israel was founded by Aryeh Frankel, who has spent the last 18 years in the Israel travel industry. He’s held almost every position possible in the field, from tour guide, content developer, and logistical expert to senior positions in some of Israel’s leading tourism companies.

Ya’ad was established to answer a need for meaningful travel experiences in Israel that meet customers’ full satisfaction. We believe that the expert crafting of a personalized itinerary and an uncompromising approach to service are the keys to fulfilling that goal.

We aim to provide as many visitors to Israel as possible with an experience that lasts many years and sparks the desire to return—again and again.

Our team

Aryeh Frankel

Aryeh Frankel

Founder and CEO

Aryeh has connected communities, nonprofits, youth groups, students, and families from around the world with Israel for more than 20 years, instilling in them a passion for the land, its people, and their shared heritage.

From his first job as a field guide, Aryeh has held almost every position in the tourism industry before deciding to found his own company, the result of his belief that “everybody should be made to feel at home in Israel, because our visitors are our partners in a shared dream for a strong and vibrant Jewish state.” Thousands of satisfied customers—and return visitors—are the living proof of what Aryeh’s emphasis on experience over itinerary, and uncompromising commitment to professionalism, can accomplish.

Aryeh lives in Efrat with his wife Osnat and their four children. He extends a personal invitation to each and every one of you: Come to Israel. We’re waiting for you.

Yair Jablinowitz

Program Manager

Yair has been connecting Jews around the world to Israel for more than a decade. He has served as director of the Camp Koby Summer in Israel Experience for North American youth, the founder and director of a Hebrew-language studies program in New Jersey, a Bnei Akiva camp director in New Zealand, and a community program director for the Jewish Agency in Israel. He believes that after every encounter with another human being, he or she should feel happier than before. He practices on his wife and two young daughters, with whom he lives in Efrat.

Sari Rosenbaum

Sari Rosenbaum

Director of Education

Since her first experience as a counselor on an 8th-grade trip to Israel as part of her national service, Sari Rosenbaum hasn’t stopped bringing North American groups to the Jewish state. She has led numerous Birthright and NCSY groups in Israel, as well as worked in Jewish summer programs for youth in the United States. Sari also holds a degree in dance from the Jerusalem Academy of Music and Dance, and when she’s not guiding, is probably teaching dance or gymnastics, or volunteering in her Jerusalem neighborhood of Nachlaot.

Noam Sinclair

Project manager

Noam has been involved with Jewish experiential learning and touring for the last 10 years in a variety of roles in Israel, USA and Australia. Since his release from the IDF Noam has led and served as educational and logistics coordinator on several Israel educational tourism programs, worked and headed programs in Camp Moshava, taken part in Israel advocacy programs in Australia, and in being a trained Social Worker, has Worked with Youth from the North America and around the world in a therapeutic role at Crossroads Jerusalem- a center for English speaking youth at risk. Born in Jerusalem but growing up in London have brought Noam to be passionate and devoted to all projects building bridges between Jews in Israel and around the world. Noam is also a professional musician so when not planning trips to Israel is probably playing a guitar on stage or at home with his 2 children and wife with whom he lives in Tekoa.
Gadi Kelfa

Gadi Kelfa

Director of Logistics

Gadi Kelfa has more than 18 years’ experience in logistics and operations for Israel’s top travel & tourism companies. Before that, Gadi produced field events for both companies and private clients throughout Israel.  An expert at managing large groups’ complex itineraries, Gadi is respected in the field for his straightforward, efficient approach to tour management—or, as he puts it, “just getting stuff done.”

Grew up in Kibbutz Massuot Yitzhak, Gadi holds undergraduate and graduate degrees in geography, with a focus on urban planning and environmental studies. A licensed pilot and avid skier, Gadi spends his time off volunteering in the IDF’s Alpine Unit. “When you’re used to patrolling slopes 2,000 meters high, with winds blowing at 70 km per hour, skis strapped to your feet and heavy operational equipment on your back, managing a tour’s logistics seems pretty doable,” he says, but adds with a smile, “but I always give every tour the same effort as I do my Alpine patrols.”

Tal Midler

Born and raised in Tel Aviv and spent a few years in St. louis.
Tal holds a BA in Education, studied 7 years in Yeshivat Eilat and was a professional educator
and teacher for the following 10 years.
In addition, Tal is a basketball coach and a running coach.
He went back to St. louis with his wife and 4 beautiful children as a teacher and Community
Project Manager from the Jewish Agency. He worked together with Bnei Akiva and other Jewish
organizations in the region.
In his free time, when he’s not in the office, he is either playing basketball or running a
marathon.
Today Tal lives in ELI with his wife and 4 children.